Digital Marketing Manager

JOB FUNCTION

The Digital Marketing Manager executes strategic and tactical initiatives across online channels with a focus on sustainable revenue growth through new customer acquisition and retention. The role is diverse and requires the ability to effectively manage agencies as well as operate hands on inside multiple advertising platforms.

RESPONSIBILITIES / DUTIES (Essential Functions):

• Develop & execute effective growth strategies to drive conversion in paid digital channels, including search, shopping, social, display and retargeting.
• Collect, monitor, and analyze results for all programs and campaigns. Present findings, make recommendations to improve approach, and implement necessary improvements.
• Drive the development and implementation of cohesive marketing strategies, marketing plans, and messaging to acquire and retain our target customers.
• Manage social media communities by creating and maintaining regular posts across social media platforms.
• Identify and implement innovative SEO strategies, conversion optimization programs, and customer retention plans.
• Oversee accounts managed through 3rd party vendors as well as direct accounts controlled in house.
• Support adoption of the integrated marketing strategy development, evolution and implementation across the organization.
• Reporting to measure ROI, generate new regional campaign opportunities, sales insights and CRM, local data mapping and management.
• Map and continuously optimize the digital customer journey.

EDUCATION / KNOWLEDGE / EXPERIENCE

• A minimum of 5 years of in-house B2C digital marketing experience with expertise in SEM, SEO, display, native/programmatic, and paid social.
• Managing Facebook campaigns at a significant scale
• Working knowledge of e-commerce platforms, conversion funnels, and A/B testing
• Solid knowledge of qualitative and quantitative analytics tools (e.g., Google Analytics, Auryc, CrazyEgg)

• Up-to-date with the latest trends and best practices in online marketing and measurement
• Attention to details, while being able to see the big picture

• Strong knowledge and understanding of current trends in digital media/social media; experience creating and executing social media plans
• Skilled in e-mail marketing platforms (Preferred: Listrak or other such as Constant Contact, Sales Force)

Current Openings for Digital Marketing Manager Jobs at Propper International Sales